At this stage in the development of linguistics, the relationship between language and culture is unquestionable. In the study of the cultural component, in the minds of native speakers, that is, cultural concepts in language play a major role, they form a unique picture of the whole world. Expenditure is also in different order in different nations, and it is undoubtedly one of the central places in the worldview of any nation, because the formation of personality, the acquisition of patterns of behavior, the study of the environment is partly due to expropriation. depending on. There is a saying among the Uzbek people, "If you want to know how people live, go and see their Bazar" so the market or bazar is always bought or sold. Such trade deals have taken place at all times and in all countries, and will continue to do so. Thus, the concept of shopping includes cultural, social and of course economic aspects.
The relevance of the research is related to the mass approach to the cultural and economic scale, such as procurement, as well as the priority of national specific features in this framework to study its speech at the level of dictionary, phraseology, proverbs. and literary text.
Level of study of the topic
There are many works in the linguistic literature devoted to the concept, the problems of the field of concept, as well as the lingvokulturolinguistilological approach to the study of language units [V.I. Karasik, R.M. Frumkina, N.N. Boldirev, E.S. Kubryakova, N.F. Maslova, N.F. Alefirenko, V.V. Vorobyov, Yu.S. Stepanov, D.U. Ashurova, M.R.Galieva and others]. However, the issues of comparative analysis of concepts in several languages that are not culturally related or typologically close, in particular the concept of procurement, have not been fully disclosed.
We know that in many English works, short stories, novels, and similar English fiction, much has been said about frame «shopping» and it has been used extensively by the authors. In the past and in the present, it is found not only in works of art but also in scientific works. It is especially common in short stories. For example, in 2009, Alexander Bieniasz wrote "My shopping adventure" for youngers, and the children read it with great interest. Below is an excerpt from this work.
One hot sunny morning I was at the supermarket ready to buy what my mom had ordered me to buy. I walked around and something seemed wrong! I had to get it in the shopping box! I ran around the mall and slid around the corner and… WHAM! I fell over the old man. Canned tuna dishes were also dumped on us. Suddenly the manager appeared and demanded what had happened. "Well…" I began. Then the white-haired old man went inside. — He used to fast, and in my time children respected adults. Then he added that if you ask me, he needs a good blow to the back. said the manager. "I'm sorry," I muttered. That was the only thing I could do. The old man spoke another language. "Now you can get all the boxes." said the manager. But I am helpless! I say. "Well, you have to talk about it before you knock everything down. The manager watched me pick up all the jars one by one. I couldn't believe how far they went! Some rolled down at least one aisle." ! After collecting all the boxes, I realized I needed to get the shopping box! I went to the escalator! When I ran to the aisle, I didn’t want that man. Just as I was picking it up I hit something on the other side again, then I heard a big noise. I looked behind the door and… no! It was another white-haired old man! There was bleeding from the cut above his eye. I shouted «ha, ha, ha, now I have revenge»! He looked at me and said, "You're in big trouble now. 'Help, help! This kid hit me and tried to kidnap me!" I panicked, who knows if I just opened the door! I ran as fast as I could. Out of the corner of my eye, I noticed the guards pointing at me.
As I ran, my heart pounded and I thought about how I was going to get into trouble. Then I jumped out of the mall and jumped into St. Vincent De Paul’s trash can [where they give clothes to the needy.] At that moment I heard the police sirens approaching! Many cops jumped out of their cars with dogs ready to catch me. There was a police helicopter in the sky. Ten seconds later, a truck came and picked me up and drove away from the supermarket. I thought «very long suckers»! I wondered if they were still looking for me.
Get your Mum to do the shopping
This short story contains a lot of words related to shopping. For example, manager, shopping box, to buy, aisle, the escalator, the supermarket. Etc
Here, the word "shopping box" means two different meanings: 1- box or basket to carry. 2. A special place where payment is made for purchased products.
the escalator is a technique that is currently used in many supermarkets or large shopping malls to make it easier for people or customers to get in and out of shopping and other areas.
Associative links of the lexeme «shopping»: bargain, bargain counter, book of complaint, boutique, carton, cash desk, chain store, choice, confectionery, consumer, cook shop, counter, cut the prices, deposit, discount price, drapery, drogery, fishmonger’s, flea market, florist’s, for sale, goods, half price, hardware, shop, high price, hire, purchase, home delivery, service, hypermarket, instalments, jeweller’s, make a good bargain, measure, music shop, news agent’s, off-licence, out of stock, packet, pet shop, price reduction/cut price, tag queue, range of goods, reasonable price, receipt, sale, scales, second hand, product, second hand shop, self-service, serve, service, shopaholic, shoplift, souvenir shop, supply, stalls, stationery, stock, toy shop, vendor, window shopping.
The analysis of the linguistic units and their associative links verbalizing the notion «shopping», enables us to reveal the following slots of the frame:
- Slot: People: Customer, Cashier, Clerk, Attendant, Assistant, Manager
- Slot: Shopping: Wallet (male), purse (female), scale, till/counter, barcode, receipt, gift receipt, aisle, shelf, shelves, trolley/s, basket/s, list/s, escalator/s, bag/s, fitting rooms, changing rooms.
- Slot: Ways to Pay: cheque, cash, notes, coins, card machine, chop and pin machine, credit cards, debit cards, loyalty card;
- Slot: Where to Buy:chemist, pharmacy, convenience store, general store, newsagents, department store, toy shop, toy store, book shop, ladies clothing shop, boutique, men’s clothing shop, tailor, shoe shop, cobbler’s, jewelry’s, jewelry store, opticians, optometrists, electrical store, record shop, Ironmonger’s, charity shop, second hand shop, haberdasher’s, haberdashery, shopping centre, shopping mall, mall, market, florist, botanist, butcher’s, fishmonger’s, seafood store, baker’s, bakery, delicatessen, grocer’s, diy store, home supply store, hardware store, off-licence, supermarket, gardening store, gardening centre.
- Slot: Questions: What time are you open until? What time do you close today? Are you open on the weekends? Are you open all day? What are your opening hours? Are you open on Sundays? Are you open every day during the week? What time do you open tomorrow?
According to Baranov, sometimes the traditional structure of the stereotypical frame- situation can be violated. The transformations of the frame structure are observed in case of 1) the change of the traditional content; 2) the elimination of some slots or subslots; 3) the emergence of new slots or subslots.