International corporations are one of the most important instruments, whereby international economic relations and global economy as a whole are being developed. I would call international corporations “locomotives” of the global economy.
Now we are going to analyze current strategies of international corporations in order to try to determine their development strategies for the future. For the last decades, the meaning of international corporations has been rapidly growing on the basis of manufacturing strategy and marketing policy, which are reflected in the international convention of manufacturing and consumer demand. Let’s give one example, thus Xerox, multinational American corporation, organizes research and development in specialized centers and laboratories for development and introduction of new technologies into the network of international corporations. Improvement of information technologies and communication facilities leads to the growth of consumer demand for identical goods and services.Trendy clothes, food products, electronics, etc. may serve as an example. Through the uniformity of consumer choices, international corporations, such as Coca-Cola (USA), Procter & Gamble (USA), McDonald’s (USA), Toyota Motor (Japan), etc., use uniform product features and trademarks for all affiliates and representative offices. In the process of manufacturing goods intended for export, international corporations try to consider peculiarities of national markets. International corporations follow this strategy due to the fact, that people of each country have unique social and cultural differences, peculiarities of legal control of the imported products and other factors.Generally, this position is specific for those international corporations, which focus on food and apparel production. Most international corporations that are based on changes in international economic life have the abovementioned features. Over the last years, international corporations have been rearranging forces within the core and the periphery. This mostly relates to European and Japanese corporations. There also appear and operate large corporations beyond the traditional development sector. Nokia, which suffers not the best years of its life, and Apple, which is also not in the best financial condition, may serve as examples.
So what will the nearest future bring us? According to the forecasts of the Organization for Economic Cooperation and Development (OECD),in the short-run, rich and advanced countries will be recovering slowly. Economic and demographic factors will be the only reason that puts the brakes on them.
According to statistical data, in 2011 member countries of the OECD produced 65% of the global GDP against 24% produced by China and India. It is expected that by 2060 these two Asian countries will produce 46% of the global GDP, and only 42% of global production will be retained by the member states of the OECD. By this moment, Indian economy will become more American, and Chinese economy will leave the American far behind. It is expected that US, as before, will be increasing its advantage in relation to other developed countries, like France and Spain.